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This is an opinion editorial by Mark Jeftovic, cofounder and CEO of easyDNS Technologies Inc. and author of “Managing Mission Critical Domains and DNS.”

From the moment I discovered Bitcoin back in 2013, I knew there would eventually have to be a way to reference wallet addresses using human-readable labels.

The big problem with Bitcoin’s long addresses is that they are not memorable, and despite the pseudonymous or anonymous features of Bitcoin, a lot of the time you want to be able to easily assert or verify that a wallet address belongs to a specific entity — think donations to a charity or a crowdfund. This affects every blockchain.

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