Ever since the COVID-19 pandemic, interest in pet apps has surged, according to new research from data.ai.
In Q1 2022, the average time users spent in the top 10 pet apps ranked second only to supermarket and convenient store apps.
However, these categories go hand in hand with US users of grocery delivery apps also being twice more likely to use pet apps.
In 2020, 70% of US households owned a pet, an all-time high driven by increased pet adoption during the pandemic.
What’s more, 58% of millennials have previously said they prefer their pets over human children.
Engagement in pet apps jumped 73% year-on-year from 16 to 28 minutes during Q1 2022. And that’s despite economic instability and inflation.
It appears that as consumers are returning to the office, they continue to enjoy the convenience of using app pet marketplaces and care services.
Petfinder, an online pet adoption website, saw its sessions almost double from 12 in Q1 2021 to 20 in Q1 2022.
The findings highlight that despite market uncertainty, the pet industry is managing to drive healthy engagement.