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Abhishek Nema, COO of KMS Solutions talks digital transformation

Founded in 2019 as an extended arm of the US-based technology consulting firm –  KMS Group, KMS Solutions establishes itself as a leading provider of


Instagram halts revamp into TikTok

Following widespread backlash from its user community, Instagram has halted the release of a TikTok-style feature to boost recommended videos.  Over the last week, users


YouTube adds option to convert videos into shorter snippets

With everyone jumping on the short-form video bandwagon, it should come as little surprise that YouTube just launched an option for creators to convert part


Pinterest launches real-time analytics for Pins

Pinterest officially launched real-time analytics for its Pin Analytics on mobile devices.  The tools aim to provide more data on how Pins are performing at


US travel app downloads are up 18%

Demand for travel apps continues to grow as installs reached record numbers, according to the latest Sensor Tower report.  Travel apps were downloaded 137 million


Millennials are financially savvy and invest in cryptocurrencies

Millennials are impulsive shoppers according to new research from audience insights company GWI. The latest global report found that people aged 26 to 39 years referred to


Meta’s monthly active users are dropping and so are revenues

Meta reported a slight drop in monthly active Facebook users as the company faces stiff competition from popular apps such as TikTok.  Any growth in


Brand recall is 27% higher when users see organic brand TikTok before paid ad

There’s now little doubt that TikTok has affected the way users watch video content with 35% of users saying they spend less time viewing TV


Twitter and Snapchat suffer lower-than-expected Q2 results

Both Twitter and Snap reported second quarter revenues that were below analyst expectations.  While Snapchat revenues rose 13% to $1.11 billion compared to Q2 2021,


Register with App Growth Tips from Pre-Launch to Maturity webinar

Today, app marketers face not one but two competitions – on the app stores to get enough visibility to be found by enough people to