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App News and Data

TikTok just published new insights into how gaming publishers and marketers can boost messaging on the app.  TikTok is already a popular destination for gamers


Mobile users are spending 20% more time in apps

Consumers are still hungry for mobile content despite lockdowns coming to end. According to new research from, users in the UK now spend more

APPS Technology

Musk says Twitter deal could move ahead with ‘bot’ info

Elon Musk said Saturday his planned $44 billion takeover of Twitter should move forward if the company can confirm some details about how it measures


Buy Now, Pay Later app installs jump 339% in Europe

Buy Now, Pay Later (BNPL) apps have reached a record 10 million installs on the App Store and Google Play during H1 2022, according to


Facebook axes live shopping to focus on Reels

Facebook is shutting down its live shopping ambitions in the app in an effort to shift its focus to Reels.  The company said it would


US mobile player spending and downloads decline in H1 2022

Both player spending and downloads declined during H1 2022 in the US as the market dropped 9.6% to $11.4 billion, according to new data from


App Growth Awards 2022 categories announced

The App Growth Awards 2022 will be presented on Thursday 1st December. Submit an entry, or 2, or 20 if you like. It won’t cost you a cent.


TikTok issues guide for optimised advertising for iOS 14.5+ app tracking

As of the release of iOS 14.5 app marketers and developers have struggled to make sense of their app measurements and analytics. Now, TikTok has


Pet apps see engagement jump 73% from previous year

Ever since the COVID-19 pandemic, interest in pet apps has surged, according to new research from  In Q1 2022, the average time users spent


Pinterest monthly active users stagnate while revenues continue to climb

Pinterest this week presented some lacklustre performance results when it comes to monthly active users.  Monthly active users stagnated at 433 million – the same